Manik
Product DesigNer
& STRATEGIST
A Product Designer & Strategist with a heart enraptured by the art of design and the wonders of technology.
Very recently, I helped establish the design practice for a financial super app — Flex. I have significantly contributed to product design at video streaming giant - Roku, social media company — Instagram, domains & website company — GoDaddy. I have also worked early on in my career on a programmatic advertising platform.
Beyond the labors of my trade, I find solace in yoga and meditation, I revel the splendor of cinema and storytelling on Netflix and my heart is drawn to gathering fine timepieces.
Strengths in design & Leadership
Vision Building & Execution
Design Process Improvement
Building Global Products
Designing A.I. based products
Design Career Mentorship
At Instagram, I was one of the design leads within the IG Business Foundations team.
Built the vision for the Insights platform which included establishing a system of insights with new metrics and visualizations. Also, spearheaded the identity management experiences across IG, Facebook and WhatsApp.
A lot of orchestration was required here to get these new surfaces in the IG app, had to do multiple leadership and sister team reviews to get the vision approved and executed.
The fun part at IG was that small, well thought changes to the UX, led to instant increase in revenue and customer satisfaction. It was basically like building and releasing experiments using a firehose.
Flex
Partnered closely with the CEO and leadership to define the product strategy and vision.
Spearheaded the launch of a new Flex app on iOS and Android which helped business owners and their employees can accomplish banking and credit related workflows.
Elevated design excellence across product and brand by mentoring two designers, providing strategic guidance, and ensuring alignment with business goals. Managed the work of an external branding agency, ensuring timely, high-quality delivery of photography and animations.
Roku
Roku hired me to build the next generation of entertainment experiences for their mobile app division. I was able to work across teams to come up with multiple growth initiatives and also improved the overall information architecture of the app.
I also created a new work stream of monetizing the app using ads and usage of SVOD content from various partners like Apple TV, Paramount, etc. (SVOD: Subscription video on demand)
GoDaddy
I was responsible for a one of three organizations at GoDaddy which included 13 products and services catering to small & medium businesses and people who invest in domains.
The company went through a digital transformation and 3 re-brands during my tenure at GoDaddy. I was at the fore front of making sure my organization aligns with the company level goals while maintaining a high bar for design excellence.